March
17
/ 2026
Prices of Assam’s premium aromatic Joha rice have doubled over the past year, rising from around Rs 80 per kg to nearly Rs 160, driven by a sharp surge in demand and a tightening supply situation.
The steep increase has made the Geographical Indication (GI)-tagged rice variety increasingly expensive for consumers across Assam, raising concerns about affordability and availability in local markets.
