Twitter CEO Elon Musk on Wednesday said that the microblogging platform will relaunch its $8 Blue subscription service with verification from November 29 - this time more “rock solid". He also said that with the new release, “changing your verified name will cause loss of checkmark until name is confirmed by Twitter to meet Terms of Service".
Musk had earlier paused Blue service after several fake accounts came up on Twitter, impersonating brands and celebrities. After facing a barrage of criticism, Twitter stopped the Blue service.
The revised Twitter Blue was launched a week following Musk's takeover, causing turmoil on the platform as both legacy checkmarks and the new Twitter Blue membership was active. Many users were able to change their names to impersonate other popular accounts while still having the blue checkmark. Impersonator accounts have increased as a result of the confusion. Twitter eventually removed the feature.
Elon Musk has stated that the new feature will cost $7.99 in the United States. The price has not been officially announced in India, however, several users have reported receiving notifications to subscribe to Twitter Blue at Rs 719. The cost turns out to be higher than what US subscribers were requested to pay for the Blue subscription.