The annual bloom of Simalu (Bombax ceiba) trees has emerged as a key driver of eco-tourism promotion in Assam’s Nagaon district, with the picturesque red blossoms drawing visitors and conservationists alike to the region’s protected landscapes.
The initiative gained momentum with the third edition of the Simalu Festival held in and around Laokhowa and Burachapori Wildlife Sanctuary, part of the larger Kaziranga Tiger Reserve ecosystem. The festival was organised to highlight seasonal natural phenomena and encourage responsible tourism beyond conventional wildlife safaris.
The event featured a series of activities including a cycle rally and a long-distance competitive run, attracting participants from across Assam and neighbouring states. Organisers said such activities help promote low-impact tourism while familiarising visitors with the region’s grasslands, wetlands and riverine forests.
Officials associated with the tiger reserve noted that eco-tourism must focus on immersive experiences such as nature walks, birding trails and community-led events, rather than being limited to animal sightings. The Simalu bloom, which peaks during February, was cited as an example of how seasonal ecology can be integrated into tourism planning.
The festival was organised by the Kaziranga Tiger Reserve authorities with support from the Assam Tourism Department, along with public sector undertakings and local organisations. Community participation, officials said, remains central to ensuring that tourism benefits local residents while strengthening conservation awareness.
Authorities expressed hope that initiatives centred on natural events like the Simalu bloom would help diversify Assam’s tourism profile, ease pressure on core wildlife zones, and position Nagaon as an emerging destination for sustainable and nature-based tourism.
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